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| Jade? No! That's green aventurine |
You'd be surprised what passes for "jade" on Etsy. Many green gemstones, including some that are dyed, which are NOT jade, can legally be called jade due to technicalities.
Most of the problem lies in the fact that "jade" is both a stone AND a color. Thus, sellers can say "jade gemstone" to indicate a "gemstone that is jade green" and legally get away with terminology that is intentionally misleading.
The truth is, real jade is generally quite expensive. It's considered nearly sacred in the East, and increasing demand puts constant pressure on an ever dwindling supply.

